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Anmum™ Essential
with No Added Sugars*!
Could there really be
added sugars* in
my child's milk?

Are all milk the same? Worry not, we're here to answer these questions and help you make informed choices for your little one!

With Anmum™ Essential, you can be sure that your child not only gets all the important nutrients like GA® and DHA, but it also contains No Added Sugars*.

What are Added Sugars*?

In most foods and drinks, you'll find two types of sugar -

Naturally-occuring
sugarsfruits
Added sugars*.ice-cream

What's the difference?

Simply put, added sugars* are types of sugars and syrups added to food and drinks when they're being processed or prepared. This doesn't include naturally-occuring sugars such as those in milk and fruits! 1

Did You Know?

Lactose is a type of natural sugar that is found in milk and dairy products.
But if you find lactose listed in the ingredients list, it is being added into the product!

* Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as 'sugars' and 'added sugars' under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysian Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances. Under Australia New Zealand Food Standard Code-Standard 1.1.2, Glucose Syrup, Maltodextrin and similar products are defined as 'sugars'.

1.USDA (2016). What are added sugars? Retrieved from http://www.choosemyplate.gov/what-are-added-sugars

Identify Different Added Sugars* in 2 easy steps!
Step 1

Look at the 'Ingredients'
section on the product label.

Step 2

Added sugars* can have many names!
Identify some of the common ones with our handy list below, or sing along to our music video!

Sweet Facts

Let's get sugar-savvy!
Click on the buttons below to learn about our Sweet Facts!

The Malaysian Dietary Guidelines (MDG) for Children and Adolescents 2013 recommend that:

Kids aged 2-6 should have no more than 3 teaspoons of added sugars per day!

Kids aged 7-10 should have no more than 4 teaspoons of added sugars per day!


Soft drinks, fruit drinks, sport drinks, energy drinks


Sauces - pasta sauce, barbecue sauce, ketchup, salad dressing


Sugary cereals, candies, cakes, cookies


Dried fruits and canned fruits


Increase likelihood of obesity


Impact on Taste Preference - Sweet Tooth


Increase Risk of Dental Cavities

Smarter Shopping Choices

Look out for labels like
"Low Sugar", "Sugar-free" and "No Added Sugar*".

  • Low Sugar

    No more than 5g of sugar per 100g, or 2.5g of sugar per 100ml. 2

  • Sugar-free

    No more than 0.5g of sugar per 100g/100ml.2

  • No Added Sugars*

    No sugars, sugar-containing ingredients or other ingredients that increase the sugar content of the food is added. 3

  1. Malaysia Food Act 1983 (ACT 281) & Regulations (as at 15th August 2013). Regulation 18c.
  2. Codex Alimentarius (1997). Guidelines for use of nutrition and health claims (CAC/GL 23-1997, Rev. 2013): Non-Addition Claims (7.1 Non-addition of sugars).
Fruity Substitutes

Gradually replace added sugars* in your kid's diet with fruits, vegetables and whole grains.

The Quarter Rule

Use 25% less sugar than you normally would in your cooking to help your child get used to less sugar.

Be a Role Model

Kids are natural mimics -
so show your little one that mummy and daddy are also taking less added sugars*!

Switch to
Anmum™ Essential

You can be sure that your child receives more than just the important nutrients like DHA and GA® – because it contains No Added Sugars*.

To get your little one accustomed to our formula, it’s best to ease them into it gradually with the following steps. Feel free to adapt accordingly to your child’s needs.